: reckoning
Author: John Allen Paulos
Year: 2004
Publisher: Basic Books
ISBN: 0465054811
Year: 2004
Writer: J. Mackye Gruber, and Eric Bress
Director: J. Mackye Gruber, and Eric Bress
Length: 120 minutes
Media: DVD
Studio: New Line Home Entertainment
Rating from : R (Restricted)
UPC for dvd: 794043717321
ID in Amazon.com: B0001Z52RU
Author: Scott M. Davis
Year: 2002
Publisher: Jossey-Bass
ISBN: 0787963941
A brand is not just another marketing tactic along with direct mail and brochures. It’s not just a marketing issue; brand management has to report all the way to the top of a corporation and has to involve every functional area. Brand, next to people, is the most important asset a company owns.
“Financial World and Interbrand, for example, have placed a value of $47 billion on the Coca-Cola brand name.”
A book that, using a simple logical consequence, extensively explains the meaning of brand, demonstrates practical ways to conceive its true nature while showing how to maximize the value of what you already have - without investing tremendous amount of money.
Sometimes, all these simplistic examples and the oversimplified procedures mention may wear an advanced reader.
Overall, pretty good for a medium-level reader.
Everybody should know that I have a fixation with writing utensils. I have a huge stack of notepads and notebooks I’ve never used (since I’m a fanatic typer) let alone all the pens/pencils/whatever. Well, still I couldn’t resist from the AMAZING quality and prettiness of a Moleskine Ruled Reporter Notebook. I think I’ll name it “gargantuan” after the Bill: Vol. 2 scene where Elle Driver whilst holding a Reporter Notebook says “The amount of venom that can be delivered from a single bite can be gargantuan. You know, I’ve always liked that word… ‘gargantuan’… so rarely have an opportunity to use it in a sentence.”…
Hail fixations…
Edit: The decorations on the notebook were drawn with a white china marker.
Η Microsoft μετά από πολλά χρόνια κυκλοφορεί το πρώτο πληκτρολόγιο που ακολουθεί κάποιες από της αρχές του πολυαγαπημένου μου Natural Keyboard Elite: το Natural® Ergonomic Keyboard 4000. Ειλικρινά, έχοντας περάσει κάποια χρυσά χρόνια της πληροφορικής αγκαλιά με ένα Natural Keyboard (το original, ούτε το Elite, ούτε το Pro), το οποίο κατέληξε σπασμένο από τον αδερφό μου, μπορώ να πείσω και να διαβεβαιώσω τον καθένα ότι είναι ό,τι καλύτερο υπάρχει εκεί έξω.
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